At 7 a.m., sunlight starts to peek through the curtains, but I’m not woken up by cheerful birdsong. Instead, I’m jolted awake by the loud barking of a Chain Chomp—a noisy, ball-and-chain creature from the Super Mario video game series.

The sound gets louder until I finally start to move. Begrudgingly dragging myself out of bed, I’m greeted by a cheerful Mario victory tune coming from my new alarm clock. This isn’t your average clock; it’s Alarmo, a $100 gadget released by Nintendo last month without any prior warning. If I dare to climb back into bed, Alarmo wastes no time and starts making even more noise. And if, by some miracle, I’m still under the covers after 20 minutes, it cranks things up a notch—bringing in the big guns like Bowser, Mario’s notorious nemesis, to make sure I’m up for good.

Over the years, I’ve tried all sorts of apps and gadgets to improve my sleep and wake-up routine, but this alarm clock is unlike anything else. Surprisingly, it comes from Nintendo, a company better known for games than sleep tech. The timing of this quirky release caught everyone off guard since gamers and investors have been eagerly waiting for updates about Nintendo’s next console after the Switch. The Switch, which has been a massive moneymaker for the company, is nearing the end of its run, with Nintendo even lowering its sales expectations for this year.